GET READY FOR CHICAGO AND MLA 2008!

May 16-21

LIBRARY MARKETING SIG CO-SPONSORED PROGRAMS

The Bridge Is Out: Better Learn How to Swim--Coping with Budget Cuts--Creative Solutions in Lean Times

Sunday, 18 May 2008 4:30-6:00 PM Grand Ballroom A

In theory, at least, the more people use something, the less likely it is to be cut from the budget. The more beneficial the library service, the more secure it is. So wouldn't it be great if libraries could attract overflowing crowds. This session addresses the budget cuts challenges faced by all libraries. Potential solutions will be presented, as well as creative marketing/branding will also be addressed.

Presentations:

Patricia F.. Anderson -- Efficiencies of Scale and Empowerment: Consumer Health Website Design Using Social Technologies

Molly Cahall -- Using an In-depth Analysis of Individualized Learning to Best Inform a Library Training Program

Sharon Dennis -- High Tech High Touch: Sharing Staff at a Distance

Elizabeth Smigielski -- Are You Marketing or Just Promoting? One Without the Other Is a Wasted Effort

Connecting Libraries to Organizational Mission: Using Assessment to Strengthen the Library’s Institutional Role

Tuesday, 20 May 2008 2:00-3:30 PM Regency Ballroom B

Assessment has always been an essential component of health care. More recently educational institutions have employed assessment methodologies to evaluate student learning, measure improvement, and benchmark programs. Libraries are increasingly taking part in assessment efforts not only in traditional library roles such as collections and services but also in new roles such as student educational outcomes and information literacy. Assessment data can speak to the missions of our institutions, colleges, hospitals, and organizations. This program will focus on how libraries are using the assessment process to demonstrate their value in the language that administrators speak. The invited speakers will discuss relevant assessment methodologies as well how to apply them in academic and hospital settings.

Presentations:

Peter Hernon -- "Outcomes" Assessment: Moving from Inputs and Outputs to "True" Outcomes

James Shedlock, AHIP -- The Academic Library's Perspective on Assessment and Institutional Role

Michele S. Klein-Fedyshin -- Quantum Physics and Hospital Library Assessment

Updated 14 May 2008