MLA Library Marketing Special Interest Group
Welcome to the MLA Library Marketing Special Interest Group web site! This website is not only for MLA members but for librarians and library staff regardless of their workplace setting. We encourage contributions by SIG members in order to keep the content fresh and compelling.
It's time to share our ideas about Library Marketing--marketing ourselves, our services, and our physical libraries.
Let's become thought leaders in MLA!
Have you seen the newest Wyoming Libraries Marketing Campaign?
They are using a picture of a reading “mudflap girl” to advertise their new statewide ChiltonLibrary.com auto repair manual database. They are planning to put her into auto parts stores all around the state to let male non-library users know about the new database.
WYOMING LIBRARIES CAMPAIGN
They are also using bumper stickers to reach the traditional crowd.
What a great way to reach out to new library users!
(Submitted by Wyoming librarian Steve Johnston)
The following link takes you to the page where you can subscribe.
LIBRARY MARKETING DISCUSSION LIST
ARTICLE BY MINDY ROBINSON-PAQUETTE, LIBRARY MARKETING SIG CONVENER
Marketing SIG (word document)
ARTICLE BY JOY KENNEDY
Marketing Your Expertise (word document)
MANY THANKS TO JUDITH SIESS FOR GIVING US PERMISSION TO LINK TO THE FOLLOWING ARTICLES:
A DIFFERENT VIEW
Marketing Medical Libraries (word document)
by Jill Ann Hurst [Hurst Associates, Ltd., Syracuse, New York, USA]
The One-Person Library 18(9):9-10, January 2002
THINKING ABOUT…
Rx for Medical Libraries (word document)
by Judith Siess, [Information Bridges International, Inc., Cleveland, Ohio, USA]
The One-Person Library 22(9)1-2, January 2006
HEARD ON THE LISTS
Making Sure That You Are Not Overlooked (word document)
By Judith Siess [Information Bridges International, Inc., Cleveland, Ohio, USA]
The One-Person Library 22(9)3-6, January 2006
HEARD ON THE LISTS 2
Keeping the Hospital Library Out of the Emergency Room (word document)
compiled by Judith Siess, OPL Editor, from posts on the MEDLIB-L electronic list
The One-Person Library 21(2):8-9, June 2004
GUEST COLUMN
Why (Many) Medical Librarians Deserve to Lose Their Jobs
by Whitney Davison-Turley [University of Kansas Medical Center, Kansas City, Kansas, USA]
The One-Person Library 22(9):7-8, January 2006
OPL PROFILE
Rx for Meeting Information Needs at Arizona’s Oldest Hospital
by Cindy Coan [Indexing by the Book, Tucson, Arizona, USA
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Updated 21 April 2008